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Spring 2006
Campaign to encourage remote working
Mobile working features strongly in a three-year campaign called Work Wise UK, which has been launched by the IT Forum Foundation, a not-for-profit organisation, with backing from the CBI. The avowed aim of the project is to encourage "the widespread adoption of smarter working practices such as flexible working, mobile working, remote working and working from home". According to Phil Flaxton, chief executive of the IT Forum Foundation: "In an increasingly competitive global market, working nine to five, five days a week at a central location is an anachronism. It is only culture which dictates this rigid work structure." He says: "Work Wise UK aims to break down these traditions and make the UK the most progressive economy in the world." CBI director-general Sir Digby Jones adds: "Flexible, smarter working is here to stay. É More flexible working benefits the economy through higher productivity and reduced transport pressure."
The organisation's Web address is www. workwiseuk.org, and the site features numerous case studies, including mobile applications such as the operations of Klicka Couriers.
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