April/May 2008

We're delighted to launch our brand new web site - our first major redesign since we set up our original m.logistics web site when we launched the printed title in 2002.

• For readers  Easier access to our million-word editorial archive; more logical navigation within the archive; clearer presentation of news stories; clearer links to our related web sites; illustrations with many stories; online registration; and coming soon, better integration with our newsletters.
  
  For advertisers  A smart modern context for your promotion; NEW sidebar buttons that appear on ALL editorial pages; NEW a single inline promotional slot on ALL editorial pages; new-look, consistent button positions.

The new-look m.logistics web site picks up the design concepts of our recently-updated Fulfilment & e.logistics site, establishing a family identity whilst maintaining the distinctive m.logistics style.

It includes about 80 per cent of the editorial content of each printed issue of the magazine, and in future will also include news updates circulated with our regular email newsletter, On Track & on Target, which goes to around 6,000 readers, and is available free on application.

Advertisers

Major changes. When you take a button advertisement in the right-hand column of our home page, this can now also appear on every archived news page. That increases the number of pages on which you're seen from one to TWO THOUSAND!

Of the 70,000 page views that we get per month, many are of individual news pages found in web searches, so being seen on these pages is a major boost to your exposure.

Our two premium banner slots at the top of each page also continue to appear throughout the site (that includes all editorial pages).

INLINE PROMOTIONAL SLOT

We have introduced a BRAND NEW promotional/sponsor slot within our editorial columns (see above). Normally it falls half-way down the first screen of every news and feature story on the site - further up the page than you see it here. Currently that means around two and a half thousand pages, and it includes the pages of the current issue. Talk to Chris to find out how to take advantage of this valuable new position.