Mar/April 2009

Bannatyne Fitness, the health club chain owned by Dragons' Den celebrity Duncan Bannatyne, says it is making savings by using a satellite-based tracking system from Masternaut Three X to help manage its fleet of maintenance and service vehicles.

Benefits reported by the company include better fuel consumption, enhanced driver safety, improved vehicle security and a reduction in environmental impact.

The organisation has 61 health clubs, and Masternaut's live tracking feature is said to have helped direct vehicles away from traffic problems and re-deploy them to respond quickly to urgent call-outs. Managers can also monitor issues such as engine idling in real time, and take corrective action.

The Masternaut system is already in use at Igloo Thermo Logistics, a company in which Bannatyne took a share when it appeared on Dragons' Den several years ago. The system us said to have proved its worth here as well.