home | media info | archive | supplier guide | registration | jobfinder | events | about us | contact
Take your partners
|
9 March 2012 One driver in three calls in traffic reports, says Wincanton survey
Thirty per cent of lorry drivers contact the media when they encounter problems on UK roads, and 75 per cent take avoiding action when they hear reports of traffic congestion. These are among the findings of a survey of 2,000 drivers which, unusually, was commissioned by a logistics company, Wincanton. The company makes a point of emphasising that its drivers pull into lay-bys in order to make calls to radio stations, and says it is happy for them to do this. According to Wincanton’s technical services director, David Rowlands: "The nation’s lorry drivers have organically grown an important relationship with the live broadcast media." Among other findings, the survey suggests that Radio 2 is drivers’ favourite radio station (it was the top choice for 41 per cent of them), and traffic reporter Sally Boazman has become almost an iconic figure in their community. Local radio stations came second (13 per cent), then Radio 1 (10 per cent).
|